Yelp—the crowd-sourced review forum virtually everyone visits before heading to a new eatery—is (finally) giving users the ability to personalize their profiles to appease certain dietary and lifestyle needs.
Ketos, vegans, vegetarians, and everyone in between, throw up your forks in celebration! The San Francisco-headquartered restaurant-review service has now introduced a slew of personalized functions to its over 2.4 million monthly users, making it easier to satisfy your niche cravings. Rather than filtering through preferences every time you use the app, users can now customize their profiles to only show offerings that abide by their lifestyle and dietary choices.
Are you a vegan parent who loves hiking? Looking to find more pet-friendly cafes? No matter what your preferences are, we’re here to help. Learn how you can tailor the Yelp app to your lifestyle: https://t.co/xsXS3Wni37. #YelpForYou pic.twitter.com/y7lEqXIiNY— Yelp (@Yelp) August 27, 2019
The reasoning behind this big move? Yelp has noticeably been refocusing their product to cater to users in more all-encompassing ways; their social media campaign, #YelpForYou, is evidence of just that.
"As Yelp turns 15 this year, we're embarking on one of our most significant product updates with the introduction of a new personalized experience," said Vivek Patel, Yelp's chief product officer, speaking to CNN in response to the recently introduced search options. "Yelp has always been a helpful discovery platform that surfaces great local businesses based on your search.”
“By making it more personalized, we're saving people time and giving them an easy way to find the right business for them,” Patel adds. “Now, Yelp will help you discover businesses and activities based on who you are and what you like to do."
But Yelp’s pivot to these specialized settings is also a nod to a greater cultural trend: the growing interest in highly personalized eating styles.
“In the history of Yelp, this is the first time two people searching for the same thing from the same context are going to see different, personalized results,” said head of Consumer Product, Akhil Ramesh, to TechCrunch.
Ramesh also harped that, in lieu of more obvious algorithmic inputs, Yelp will focus on using those detailed (and shared) preferences to mold and build a user’s result and home pages, citing that this is the “human way” to approach search.
Aside from the dietary and lifestyle filters, the app can now help users hone in more particular, left-of-center yearnings, to boot.
Looking for the best bubble tea within a half-mile of FiDi? Check. Want to find an eatery that, say, side-saddles an art gallery or yoga studio? Go for it. Keen on finding a BBQ bastion with gender-neutral restrooms? Yes, you can even do that now.
These “For You” options can be toggled on and off, and can be changed at will.
Photo: Courtesy of Eaters Collective, via Unsplash