The incredibly popular, somewhat-pricey-for-what-amounts-to-a-few-Instagram-opps experience known as The Color Factory will remain open a bit longer on Sutter Street for all your Instagram needs ย— because it's required that all would-be influencers have an oversaturated shot of themselves in that (::cough::potentially germ-ridden::) sea of plastic yellow balls.

Think of it as a consolation prize for those who failed to get first-round tickets to the Museum of Ice Cream and therefore won't be the first in their Insta circle to have a shot of themselves swimming in the sprinkle pool.

As 7x7 alerts us, the Color Factory crew has teased out the next release of tickets ย— or, rather, they're building anticipation by saying that on Tuesday, September 12, they'll "announce a new sale date for tickets via email and social media." So if you don't already follow them on Instagram and Facebook, and you're intrigued and have $32 burning a hole in your debit account, now is the time. You can also sign up for email an alert here.

The Color Factory sure seems to have taken a page out of the Museum of Ice Cream playbook ย— that Instagrammable temporary "installation" began with a brief, totally sold out New York edition, and the LA version has already been extended twice, despite it costing $29 and only barely being about ice cream.


There are over 200,000 yellow balls in our epic ball pit. ๐Ÿ’› (photo by @4theloveoftoys) #colorfactoryco

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The Color Factory - 575 Sutter Street