Leaderless and scandal-impaired rideshare giant Uber has taken the curious, counterintuitive tack of adding another fee in order to win back customers who are deleting the app. Engadget reports that Uber has quietly added a $15 fee for returning a lost item that riders may have left in the car. The entire $15 fee goes directly to the driver, in a move the company says is meant to “compensate [drivers] for their time.”

You SFist readers won’t currently be charged the fee, because as Consumerist notes, that $15 lost item charge is currently only in effect in Boston and Chicago. The company plans on rolling out the fee nationwide by the end of August.

“Drivers are independent contractors,” Uber points out in a company blog post regarding the new fee. “Neither Uber nor drivers are responsible for the items left in a vehicle after a trip ends. We're here to help, but cannot guarantee that a driver has your item or can immediately deliver it to you.”

Recode reports that this is all part of an Orwellian-named Uber PR campaign called 180 Days of Change, describing it as “a company-wide effort designed to meaningfully improve the driver experience.” We learned from the BuzzFeed exposé on Uber's out-of-control asshole culture that Uber knows that drivers are making roughly the equivalent of McDonald’s crew members. But Recode also notes that internal, salaried Uber employees are still being encouraged/forced to take Uber driving shifts — which may have been a factor in this more driver-friendly policy.

Rival Lyft has no such returned item fee, and does allow for riders to tip drivers. Uber is in the process of rolling out the ability to add gratuities to your driver, a move announced last month.

Related: Lyft Previews 'Taco Mode', Which Adds A Taco Bell Drive-Thru To Your Route