Ah, the beauty myth: a specter that promotes impossible perfection and meticulous curation in today’s world. It can be a little hard to escape, particularly here in California: it’s everything from exquisitely poised Instagram photos and ultra-hyped skincare regimens to celebrities cat-walking through the streets. But seriously, who has time for that?

Meet Jen and Sarah—two fashion and PR extraordinaires working in and around LA. In other words: these are some seriously busy and creative ladies. But what happens when they experience a different set of beauty standards far outside their city? Alongside these real California gals, you’re invited to explore true beauty: unfiltered, uncharted, nearly unimaginable-until now. Welcome to Okinawa.

Comprised of hundreds of islands, Okinawa and its people are renowned for longevity: it’s got a lot to do with diet, constant activity and a sunny outlook on life. With the highest number of centenarians in the world, Okinawa truly holds the secret to a long life well lived.

The subtropical climate is home to vegetation and foliage of all kinds, hundreds of animals, white-sand beaches, crystal clear water and uncharted jungles. Feel that wanderlust rising? Of course you do. The good news is that paradise isn’t so far away—just hop on a short flight from Tokyo and experience true beauty for yourself.

This post is brought to you by Be Okinawa.