Chef Roy Choi does not clap back.
Of course the team behind the ambitious, healthy-but-still-cheap-and-supposedly-tasty fast-food venture Locol was going to respond when New York Times food critic Pete Wells panned not just their food but their very concept in a withering review of Locol's Oakland location. I mean, how could they not? The question, instead, was how they would choose to do so. Now we have our answer. Rather than impugn the critic, whose previous takedowns of established fine dining restaurants like New York's Per Se have delighted the public and been wake-up calls to chefs, LA's Roy Choi, who founded Locol with the Bay Area's Daniel Patterson, responded with humility and grace to what could be seen as humiliation. It's a clever move that aligns the business and chefs with the people and places Wells is in a position to needlessly punch down.
In a response written to Instagram, Choi, who is usually known for his hotheaded social media presence, writes that "I know many of you want me to respond or snap back at him but the situation to me is much more than that. I welcome Pete's review." Patterson reposted Choi's statement, allowing it to speak for them both. Also note that Choi, as have many others, interprets the review as being "zero stars," which would be in line with its assessment and tone, but that's not correct. Correction: No, it is correct. Zero stars. Although Wells hasn't always given stars for national reviews, he does now.
San Franciscans who haven't made the trip to Locol in Oakland will get their chance to judge the food for themselves soon. Locol's next location, in the Tenderloin, is on the way.
Previously: New York Times Critic Pete Wells Savages Locol In Oakland