The Beatles' Magical Mystery Tour album cover. The Rolling Stones' Exile on Main Street. The poster for The Endless Summer. John Van Hamersveld designed those arresting images and many more. Oh, and here's a new one: An avocado mural in SoMa. It's also an ad... for avocados, which the website Creativity Online celebrates for its subtlety. Sure, it's not exactly subliminal — the avocado is front and center, making it, I don't know, superliminal? — but it's also not aggressive, either.

Produce News (hey, everybody needs a trade publication) writes that Van Hamersveld thinks the mural, which is also the work of the MullenLowe ad agency “aesthetically stands alone.” A second, similar mural will show up in San Diego's Gaslamp Quarter.

While you won't see any acknowledgment of the mural' provenance with the naked eye, try Snapchatting it. That's right. The "fellow kids" at the California Avocado Commission paid for a secret filter that will appear only via Snapchat, revealing the Commission's logo. You know, kinda like this: