Perhaps hoping to get a little bit of that Bieber shine, someone has spray-painted (spray-chalked?) a stencil advertising an upcoming Edward Sharpe album around the city. The tag, first picked up by Hoodline, was spotted on Haight Street and is reminiscent of street chalk tags promoting Justin Bieber's album "Purpose" last November. This, obviously, is illegal, and in the case of the Bieber graffiti resulted in a threatened lawsuit from San Francisco's City Attorney Dennis Herrera.

"This prohibited marketing practice illegally exploits our City’s walkable neighborhoods and robust tourism," Herrera wrote at the time of the Bieber incident. "[It] intentionally creates visual distractions that pose risks to pedestrians on busy rights of way; and irresponsibly communicates to young people that likeminded lawlessness and contempt for public property are condoned and encouraged by its beneficiaries—including Mr. Bieber and the record labels that produce and promote him."

There is no reason to think that time will have softened the city attorney's heart on this one, and Hoodline notes that they reached out to his office to determine what steps, if any, he will take in light of the recent illegal marketing. In addition to the Haight Street graffiti, there have been at least several additional tags seen around the city.

Regardless, we're likely to see more of this behavior in the future. After all, spray paint (chalk?) is a lot cheaper than renting billboards.

Previously: City Attorney Threatens To Sue Record Label Over Bieber Graffiti