Stephen T. Colbert may not be a CEO, but the Late Night host has an instinct for innovation. His reaction to Facebook's new reaction buttons? He'll take those, Mr. Zuckerberg, and raise you 26 new symbols with which, as his designers explain while aping the accent and affect of Apple's Jonny Ive, you can express all of Shakespeare.
More seriously, Colbert seems to be commenting on the contemporary instinct to hit a button rather than offer a nonce reaction: To elect for a canned response over (literally) spelling out what you think or believe.
So, what do you think? I expect GIFs in the comments.