In order to settle two class-action lawsuits that allege misleading advertising regarding safety, Uber has offered to pay $28.5 to 25 million to passengers who used the service since 2013. Uber, the Associated Press explains in Business Insider, was sued in San Francisco for its fees of up to $2.30 per trip — a "Safe Ride Fee" that the company sought to justify by touting its background checks as "industry leading," a characterization that critics have pretty successfully attacked.
"No means of transportation can ever be 100 percent safe," Uber remarked in a statement, "Accidents and incidents do happen. That's why it's important to ensure that the language we use to describe safety at Uber is clear and precise."
The company, which unlike taxis does not employ fingerprint checks, plans to rename the "Safe Ride Fee," a "Booking Fee," adding that "We are glad to put these cases behind us." Slogans like the "safest ride on the road" and the "gold standard in safety" will also be retired.
Not just yet, Uber, interrupts Fast Company . A judge still needs to approve the settlement and, from there Uber needs to pay out a fat 87 cents to each of 25 million misled customers.
