California medical marijuana delivery company Eaze served over 100,000 patients in the Golden State this past year — in the San Francisco, San Diego, and Orange County markets — and data gathered through the service paints an interesting picture of how and when people choose to fill their prescriptions. The company's CEO hopes that by sharing this data with regulators and the general public, elected officials will be better informed when moving forward with any new marijuana regulations.

“It’s easy to say ‘No’ to something when you don’t know anything about it," Eaze CEO Keith McCarty told the Chronicle. "But hopefully, by learning when and how people are using this, they will have more information that can help them.”

And what might that helpful information be? For starters, Eaze informs us that while "57% of NorCal patients prefer Sativa over Indica, 61% of SoCal patients prefer Indica over Sativa." For those not in the know, weed-rating site Leafly hips us to the fact that the effects of Indica "tend to be sedating and relaxing with full body effects" while the effects of Sativa "tend to be uplifting and creative with cerebrally-focused effects."

Now that we know we San Franciscans prefer "uplifting and creative" over "sedating and relaxing," what other insights can we glean? Let's take a look at the bullet points.

  • "NorCal typically gets its cannabis at night while SoCal buys more throughout the day."
  • "50% more of [Eaze] daily orders happen at 10 AM on Saturdays, as compared to weekdays. "
  • "April 20th is the biggest 'holiday' for marijuana, with over 2.5x the normal number of orders."
  • "Holidays have surprising effects on when people medicate. On Thanksgiving, patients order before and after the big meal...On Mother's Day, patients order 15% less."
  • 40 percent of Eaze users (surprise) fall in the 18 to 25-year-old age range.
  • "Marijuana patients favor iPhones over Androids."

Eaze, which is based in San Francisco, intends to release several more reports investigating the ordering habits and preferences of its user base.

“Sharing this data with the regulators we are working with — on the state and national level — can hopefully be rewarding for both them and the patients,” McCarty told the paper on Tuesday.

So order (and smoke!) up, and you too can have an influence on the regulation of medical marijuana in the state of California. Well, and if not you directly, at least your buying habits might.

Related: Governor Brown Signs Bills Regulating Medical Marijuana Industry