The new sister building to the now notorious Nema, dubbed The Jasper, is nearing completion and has now put its unit floorplans and rental rates on its website. The 40-story tower, as Curbed notes, has studios starting at $3,000 and going up to a crazy $4,295 (for a fourth-floor unit that doesn't even have a view), one-bedrooms ranging from $3,835 to $5,335, two-bedrooms that start at $5,500 and go up to $7,000, and three-bedrooms that top out just shy of $8,000. Interestingly, these rents are a bit lower than the opening rents at Nema, perhaps reflecting a small shift in the market. But they are nevertheless wildly expensive enough that this Onion article today about moving San Francisco to someplace more affordable remains funny, and prescient.
The Jasper comes with plenty of amenities, just like the Nema. There's a dog wash and grooming station, an in-house movie theater, an indoor-outdoor pool, a big gym, and maybe the concierge will even remember your birthday.
And a lot of the studio and one-bedroom units come with a "bonus" room that's called your "Room of All Trades" on the floor plans. There's a whole section of the website devoted to imagining what this "room" can be used for (a library! a painting studio!), except it's pretty clear that in the case of the studio units, it's a bedroom. And in the case of the one-bedroom units, it's pretty obviously a second bedroom, or a guest room there is even a one-bed, two-bath floor plan on each floor which is essentially a two-bedroom, but with one bedroom that doesn't have a proper door on it.
One cool thing about the website, if you are seriously looking for an apartment, is that they've taken a photo out of every available unit, so you can see exactly what the view looks like.
Meanwhile Crescent Heights, the developer behind The Jasper and Nema, may already be looking to cash out and sell their first luxury rental property although Nema residents also report having had to sign something declaring the developer's intention to convert the building to condos.
In any event, a few hundred people probably can afford these rents and will enjoy the views on the upper floors, at least. And maybe Crescent Heights learned their lesson about making overly Caucasian promotional videos and won't be repeating that mistake this time?
Previously: Nema Developer Already Looking To Sell?