Though it isn't likely to be greeted with the same squeals of delight as the Hello Kitty Food Truck earlier this month, tomorrow a SPAM-branded food truck arrives in San Francisco to give tinned meat devotees their due.
It's part of the SPAMERICAN™ Tour, a canny promotion that has the mobile operation roaming from coast to coast to celebrate, in the words of a press release, "local chefs across America with creative eats, beats and crafty treats." Food Network personality Sunny Anderson is on board, and local chef Robert Lam of Butterfly will be creating "SPAMmy tots" for your degustation.
Of course, some have met corporate food trucks, even this one, with skepticism. New York magazine suggested that the truck was in fact more of a hearse with the cruel headline "The SPAM Food Truck Might Just Be the Final Nail in the Coffin for the Food-Truck Trend"
But SPAM, a name-brand, pre-cooked dish from the Hormel Foods Corporation, isn't your average corporate processed food. The cultural touchstone, as you may have suspected, rose to popularity during the lean years of World War II and has stuck around since. It isn't just a hit in the continental United States: In Hawaii, it's ubiquitous, sometimes called "The Hawaiian Steak," and perhaps best enjoyed as musubi, grilled and tied to a bed of rice with seaweed. In South Korea, another SPAM hotbed, the foodstuff outranks Coca-Cola and KFC in status.
You can catch the SPAM truck at the following spots, and if you miss it, there's always your grocery store's canned food aisle.
April 23: Dodgers vs. Giants — AT&T Park, 24 Willie Mays Plaza, 10 a.m. to 6 p.m.
April 24: Safeway, Daly City, 601 Westlake Center, 12 p.m. to 4 p.m.
April 25: Pier 39 Chef Day — Robert Lam, 2 Beach Street, 12 p.m. to 4 p.m.
April 26: Pier 39 Artist Day — Will Ecke, 2 Beach Street, 10 a.m. to 6 p.m.
Previously: OMFG Hello Kitty Food Truck Coming To SF!Courtesy of SPAM