Though Three Twins Ice Cream officially reopened its location at Haight and Fillmore in January, this afternoon at 3 PM they're holding their "Grand Reopening" party. The local ice cream company's Lower Haight store was closed by a fire in 2011. The store finally reopened at the beginning of this year, but waited to celebrate its reopening until today.

"Founder, Neal Gottlieb will be commemorating the event with a giant scoop of ice cream, no ribbon-cutting here," Three Twins says on Facebook. "You'll be able to taste the new 2014 flavors" (like Brownie Batter Chunk, Chocolate Chip Cookie Dough and Land of Milk and Honey) "and celebrate with us!"

Free tastings are promised, so bring your Lactaid and your sweet tooth.

And, hey, do you happen to share a name with our current mayor, Ed Lee? If so, bring your ID, because if you show up right at 3 with a valid "Ed Lee" ID, they'll give you three free pints of ice cream. No word yet on what folks with "Gavin Newsom" IDs get.

What: Grand Reopening of the Three Twins Ice Cream Lower Haight scoop shop
When: 3 PM
Where: 254 Fillmore Street, Near Haight
Cost: Free