Do you go to Equinox gym? Does this ad have anything to do with you? I doubt it! It's their new campaign, shot by photographer Terry Richardson Robert Wyatt, which is meant to be playful or something, with the tagline "Equinox Made Me Do It." One image shows a fit dude lowering himself into a bath of ice water, as if he'd just totally wailed on his quad or something and now he needs to ice his entire body. Another shows two guys sneaking out of the trunk of a car. Another shows an extra-fit, naked young man and woman inexplicably running down a dirt road being chased by headlights.

Does this make you want to spend $120+ on your gym every month? They certainly hope so.

[AdWeek via Jezebel]