Ridesharing service — scratch that — Transportation Network Company Uber will roll out their latest publicity stunt this weekend: As nostalgic former inhabitants of the 1980s, we are obligated to tell you this publicity stunt involves the DeLorean Motor Company's ill-fated/cult classic DMC-12.
In the past, Uber has offered on-demand ice cream trucks, singing telegrams, and mariachis. This time around, the company is quick to point out their drivers won't ferry you back through time to make out with your mom or get a leg up on your sports bookie, but they will give you a free ride (paid for by the fine folks at mega-conglomerate General Electric) anytime today between noon and 9 p.m. or between noon and 6 p.m. Saturday and Sunday. There are some (ahem) time constraints as well: rides can only be 15 minutes long and you'll have to ride all by your lonesome since the gull-winged two-seater doesn't fit anyone other than you and your driver.
The company assures everyone, most importantly the SFPD, that no one will be trying to hit 88 miles per hour on Market Street.
Meanwhile, the AT&T Park DeLorean Hovercraft guy is all, "Roads? Where we're going we don't need roads."
Note: If you, like us, opened the Uber app to look for an available DeLorean and didn't see the option, a rep for the company tells us that it will only appear when there's one available and that rides are "very limited."