Mason jar salad for lunch. Say goodbye to soggy lettuce and hello to healthy eating. twitter.com/GoodiesCompany
— Goodies Company (@GoodiesCompany) January 8, 2013
When we saw San Bruno, Calif-based Goodies Company tweet this image of a salad packed into a mason jar, we were shocked (but not surprised) by the number of RTs it garnered. A breathtaking 565 RTs and 750 favorites as of 1/22! Does this mean that the mason jar salad is now a movement? Ugh, maybe. Foodies love nothing more than to mislabel a "trend" or "fad" as a "movement" — one comparable to, say, the March on Washington or Stonewall.
Upon further investigation it does seem that, yes, layering salad into a jar with a cute lid — a salad parfait, if you will — is a thing. We get that it's convenient, but it does seems impractical. Shaking your salad and then pouring it into another bowl seems wasteful. And the twee factor is a touch too high. However, according to the thekitchn.com, who describe the salads as "ubiquituous across the blogosphere," the jar methodology is critical for maximum freshness:
[...] But, you ask, what's the point of using a jar, as opposed to a regular bowl or lunch container, other than looking pretty? Kathy explains how the jar lets you layer the salad, and keep ingredients separate until you eat. Firmer vegetables at the bottom of the jar marinate and even pickle a bit in the dressing underneath. Lighter, more fragile ingredients sit on top.When you're ready to eat, just dump all the ingredients into a big bowl, and toss them gently.
While that's all well and good (and good for you), let us point to a similar '90s concoction that fell between the demise of Chicken Shanghai McNuggets and the rise of the McGriddle. We are, of course, talking about McSalad Shakers.
Not so cute now, is it? Final verdict: not a movement.