The City Attorney office's most pressing issue this week is Monster Energy drinks. Of course. (If Dennis Herrera gets bored, SFist would gladly hand him a list of SF ordinance violators he could be suing!) On Wednesday, Herrera sent a stern letter to Monster Beverage, demanding that the company substantiate its worrisome claim that drinking mass quantities of their awful beverage (which is pretty much bad cocaine in a can) is safe for adolescents and adults.
The popular drink, whose main market consists of sleepy teens and Axe Body Spray wearers, also claims that its users "can never get too much of a good thing!' -- see cocaine comment above -- which is also a point of contention with Mr. Herrera.
According to the New York Times, "Mr. Herrera cited a section of a California state law that makes it illegal for a company to make false or misleading advertising claims that purport to be based on fact or clinical data." Herrera accuses Monster of being "unsafe and irresponsible consumption of its products." This comes on the heels of two Democratic lawmakers, Senator Richard J. Durbin of Illinois and Senator Richard Blumenthal of Connecticut who recently urged the FDA to ban energy drinks.
NYT goes on to report that "[t]he F.D.A. has suggested that 400 milligrams of caffeine a day from all sources is safe for adults, although many medical experts believe that adults can safely consume more." (Damn right we can.) Data on teens and caffeine, however, is far less.
In the meantime, will someone please find Jim Ayers a fucking home already?