This is one of the greatest pieces we've ever read on Microsoft. Let's back up: On Monday, Microsoft announced that they will begin producing and selling a Surface Tablet to compete in the white-hot tablet market. They look pretty rad, we must admit. And they'll come with a Touch Cover, "which is a touch-type keyboard and acts as a cover for the 10.6″ displays, and a secondary cover that includes physical keys." (So, you know, like a laptop. But not really a laptop. Anyway.) And, in a wonderful piece in Venture Beat, self-described Apple fanboy John Koetsier says that the new tablet "kicks ass." And how.
I’m a Mac user. Have been for 25 years. I have an iPhone, Macbook Air, a couple of iMacs, three or four old iPods, and a massive rat’s nest of old Mac cables and connectors. Love Mac OS X, and iOS. Might not switch to save my life.
So yeah, a bit of an Apple fanboy.
But Microsoft knocked one out of the park yesterday. Completely. Hit. A. Home. Run.
I’m impressed — and I’m happy.
It gets better. He goes on to describe the Surface as if it was Matt Cain's perfect game during a particularly bad season. Behold:
Microsoft needed this for Microsoft. Microsoft needed this for each and every one of its tried and true-blue team members, who have been watching the company sink into inconsequentiality more and more every year since Steve Jobs returned to Apple.
Microsoft — the company that maybe more than any other defined ego in the computing industry — needed this one for morale.
Because once the myth of you starts to die, you start to die.
What?! Koetsier is laying it on Skippy Super Chunky thick. Philly Cooking Cream thick. Christmas fudge thick. But we love thick. We cherish the times when a tech writer loses abandon in a shiny new product. Dancing as if no one is watching, if you will.
Koetsier goes on to note that the new tablet "is a quintessentially Microsoft take on the 'post-PC' tablet revolution" and that "[i]t's got a new industrial beauty — one that’s less Italian design and gorgeous models, and more industrial. More use-me, work-me, make-with-me."
Read the piece in its entirety and see if you're convinced that Microsoft will regain momentum via the tablet market.