Five-year-old sentence-degradation engine Twitter has reached a major milestone of 100 million active users, which they say is an 80 percent increase since the beginning of the year. (They had previously cited 200 million as the number of registered accounts they had, but they're now focusing on "active" users, and say that of that 100 mil, half sign on every day.) What's next for the company? Well, they're going to be rolling out more ads in the form of "promoted tweets," which they hope won't alienate users. But as for an IPO, they're not talking about that just yet.
CEO Dick Costolo says that the company's active and arguably addicted user base can be seen as "a truckload of money in the bank," however the company still doesn't have a business model that will lead to money in the bank in the long term, unless this ad thing pans out.
