Founded by a Cole Valley guy who " originally moved to SF to manage his brother's rock band," the Bacon Bacon Truck will head out to SOMA today for the first time to help whet the smokey- and salty-tinged appetites of hungry passersby and tech geeks alike. With the help of a chef friend (Olives in Boston, Rubicon and One Market in SF), the truck's menu boasts loads of bacon-enriched sandwiches (like a grilled cheese laced with tomato and bacon jam) as well as other heavenly delights. As Thrillist notes: "There's also on-the-side eats like Parmesan fries for bacon deniers, spicy belly fries (topped w/ pork belly trimmings), and the bacon bouquet (a bunch of bacon bundled like flowers), plus draft root beer and dessert treats like chocolate-covered bacon."

Bacon Bacon Truck appears Tuesday-Thursday this week from noon-2pm. They'll be located outside 63 Bluxome, between 4th and 5th in SOMA.

[via Thrillist]