Momofuku chef David Chang is in hot water again. This time for taking to Twitter with his sassy ways to rail against Serious Eats scribe J. Kenji Lopez-Alt who bemoaned the chef for charging $5 for a Coca-Cola. The nerve. Gothamist explains:
Serious Eats' J. Kenji Lopez-Alt went to lunch at Chang's newest venture, Duck Lunch, which he describes as "kinda like a fancy Fuddruckers." Alt ordered a Coke (albeit, a fancy Mexican Coke) from the counter and was flabbergasted to be rung up to the tune of $5 (plus tax). Chang didn't react kindly to Alt's writeup, firing back via Twitter: "kenji please stick to catering. mexican coke = hard to obtain in nyc + costs $" and "maybe if @momofuku & @momomilkbar get sponsored by the terrible National Pork Board as @seriouseats once did we can subsidize our costs?"
Chang, if you recall, is one in a series of male gastronomes with mild napoleonic complexes, with Anthony Bourdain exalted as the tiny group's leader. (After all, cooking is a gloriously feminine trade, a fact that some cooks cannot seem to wrap their heads around. Nothing wrong with it, fellas! We promise.) During an interview at the New York Wine & Food Festival in 2009, Chang once quipped: "I will call bullshit on San Francisco...There's only a handful of restaurants that are manipulating food ... fucking every restaurant in San Francisco is serving figs on a plate with nothing on it." What an affected jerk. Also, he had an excellent point.