S.F. Giants pitchers Tim Lincecum and Brian Wilson, arguably two of the team's most noteworthy personalities, are set to get richer via endorsement deals. Bob Dorfman, San Francisco-based author of the Sports Marketers’ Scouting Report, explained to SF Business Times that "Lincecum could garner $1 million to $3 million in new endorsement deals this year." As for The Beard? Dorfamn says Wilson “ought to pitch whatever product he uses to color his beard: Just For Men, Kiwi shoe polish or Sharpie markers." [SF Biz]