Fresh & Easy, a British chain of grocery stores locally headquartered in El Segundo, plans to open eight stores in the Bay Area by 2011. The recipients are: San Francisco (in Bayview at 3rd Street & Carroll Ave), San Jose (Bird Ave & Minnesota Ave), Danville (Diablo Blvd & Hwy 680), Pacifica (Cabrillo Hwy & Linda Mar Blvd), Vacaville (Elmira Rd & Nut Tree Roadd), Modesto (Oakdale Rd & Lancey Dr), Walnut Creek (Ygnacio Valley Roadd & San Carlos Drive), and Concord (Clayton Rd & Ygnacio Valley Road).

Fresh & Easy, it seems, is a green venture where they "recycle or reuse shipping and display products." Also, stores come equipped with LED lights in freezers, coolers and for outdoor signs, and some stores even have reserved parking for hybrid cars.