Local crooners My First Earthquake shot a video to their new single,"Cool in the Cool Way." More or less, it's a song about hipsters. And, appropriately enough, they filmed it in SF's Mission District, a neighborhood brimming with much-maligned hip folks. The video, it seems, is an anti-hipster ode. Or it sympathizes with them. Or it's tongue-in-cheek. Or it's a meta-hipster statement that will make the universe implode upon repeated viewing. (Notions of cool aside, lead songstress Rebecca Bortman is gorgeous. She, like most women and several men, probably looks even more amazing in high heels while throwing back vodka shots at the Razz Room.)

Anyway, it's a smashing video and song. Fun too. Watch MFE drink brown paperbag-wrapped intoxicants in Dolores Park, go through a dizzy fashion montage (always a plus), ride track bikes, and more. Check it out.

(Via Mission Mission)