So, your industry is collapsing. Hell, your is collapsing. So, what do you do?

Apparently, you do this.

We live in an area that has more than its share of luminaries. We're talking about our public figures, the recognized experts in their fields (from science to the arts), and the local notables that make the Bay Area what it is. SFGate has reached out to a number of these personalities, and we're very excited to have so many of them contributing to our Web site.

We're very excited, too! When will these "luminaries" start their contributions, and will these people replace that tragic, tragic list of people you currently have on this page? Because, in a city full of erroneous lists churned out by the media, this one, for lack of a better cliche, takes the cake. Seriously.

Image: Sex Pigeon