The new logo (logos, actually, as a whole bunch of new logos have been created-- all the better for marketing purposes) features a darker teal, a dollop of orange, and teal on the shark. One blogger out there says the new logo has "a little Japanimation thrown in." Besides making the shark meaner, the people responsible say the logo will give it more of a 3D effect. Maybe they can hand out 3D glasses before games to really go for the look? There will also be a new "Shark Shield" logo as well as a fin logo that looks like a shark lurking around in the water, maybe to go after another kayaker. Shark fans appear to be mixed.
New unis should be on the horizon too but won't be unveiled until September. If you want to get a sneak peak, you can check it out here. Do orange and dark teal really go together?
We're not big fans of new uniforms and new logos as we always think that if something ain't broke, don't fix it and the old Sharks unis were pretty cool. We're also not so into this whole thing as we're big believers in simplicity and tradition. The coolest uniforms are always the simple, old-fashioned ones. Especially in hockey. What are some of the most iconic uniforms in hockey? The Maple Leafs, Canadians, and Blackhawks-- you know, old time hockey uniforms. Like what Eddie Shore, Dit Clapper, & Toe Blake wore.
Besides, these things always come off more like money grabs than aesthetic decisions.