If pets are the new children (as one might think by wandering around any big city) then Dogster and Catster are the ultimate brag books for proud parents. For those of you without pets or children the websites offer an excellent way to waste your employer's time (SFist especially recommends the pages with pet costumes!!). Once you manage to tear yourself away from images of bulldogs in tutus and siamese in sweatsuits, check out what Ted Rheingold, the creator of Dogster has to say about our fair city. In many ways he's got the quintessential Bay Area story (tales of temp jobs gone wrong and knows that Red's has the cheapest beer and food around). His story departs from the typical in that well, he has a dot.com that's making it. Oh, and he's a Dog person.