Vine, the 6-second looping video format introduced by Twitter more than three years ago as its rough video equivalent of a 140-character tweet, will soon be no longer. The company posted to Medium, the internet's obituary section for tech companies, writing that Vine would be discontinued in coming months. Existing users' vines will remain online, they're assured.
"To all the creators out there — thank you for taking a chance on this app back in the day," the post reads. "To the many team members over the years who made this what it was — thank you for your contributions. And of course, thank you to all of those who came to watch and laugh every day." Indeed, Vine brought many seconds of joy to many people.
Vine had reportedly been shrivelling over the past year, with Vine stars —whither the Vine star?! — questioning the staying power of the platform this past spring. Vine was purchased by Twitter in 2012 before it launched, and Vine founder Rus Yusupov took to his parent company's platform to say this today:
Don’t sell your company!— Rus (@rus) October 27, 2016
This, it hardly needs to be said among those following Vine's parent company, Twitter, is more depressing news for that company. Twitter's second round of layoffs is reportedly imminent and it sounds like Vine employees will be a part of those cuts. That follows Twitter's failed bid for a potential buyer: Microsoft, Google, Salesforce, and Disney, all of whom took a look at the company, apparently didn't like what they saw.
Previously: Is Vine Dying On The, Uh, Vine?