Are you part of the 90 percent of the planet that, according to Twitter, recognizes the Twitter brand? If so, are you also one of the huge number of people that, again according to Twitter, has no idea what Twitter is actually for? If so, you're in luck: The San Francisco-based company is set to release a host of new adds that TechCrunch reports are likely an attempt to do something about its "stagnant user base."
"Starting today, we’re taking steps to express what we’re for and what we’ve always been," the company explained yesterday in a blog post. "Twitter is where you go to see what’s happening everywhere in the world right now. From breaking news and entertainment to sports and politics from big events to everyday interests with all the live commentary that makes Twitter unique."
Got that? Twitter is all about what's happening right now — the company's testing of a non-chronological timeline notwithstanding.
"In the coming days and weeks, we’ll be rolling out marketing including videos and digital ads that center around seeing what’s happening on Twitter," the announcement continues. Here, for you viewing pleasure, are two such ads.
See what's happening — politics on Twitter.https://t.co/xaJo3PmYn5— Twitter (@twitter) July 25, 2016
Centered around the "see what's happening" slogan, the advertisements attempt to connect Twitter to some of the biggest stories of the past year — think Black Lives Matter protests, the rise of Donald Trump, and, of course, the hit musical Hamilton — and demonstrate that you don't have to "tweet every day" to use the service (as some focus-group respondents apparently thought was a requirement).
TechCrunch, meanwhile, posits that it's not the public's misunderstanding that keeps Twitter from growing beyond its 310 million monthly active users — it's that it simply may not be for everyone. This latest ad salvo shows that Twitter thinks TechCrunch is wrong. Well, at least that it hopes it is, anyway.