"Did you mail me a potato?" #potatoparcel

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A San Bruno man has a thriving business mailing potatoes with customized messages scrawled on them in pen. Yes, that's it. And no, it's not (apparently) a joke. So reports ABC 7, which quotes the man behind Potato Parcel as saying the business does upwards of $25,000 per month in sales.

"Someone said, 'that's the stupidest thing I've ever heard,' " Nicole Bekhit, Potato Parcel founder Riad Bekhit's employee (and sister), told the channel. Which, well, yes. But, for whatever reason, people seem to be very into the idea of mailing potatoes with messages to friends and family.

"This is something your mother's probably never received before," Riad Bekhit said, perhaps trying to potato-inception you into sending one to your mom. "I mean a text is a text is a phone call, but this is something you'll remember forever," observed Nicole Bekhit. Indeed.

Related: Here Are The Best Tater Tots In San Francisco (And Beyond)