Uber wants to be your number one choice when it comes to drunkenly deciding to go to Tijuana. The ride-hail company just announced that for the first time, customers can hail a ride from San Diego and head — across the US/Mexico boarder — to Mexico without ever leaving the sweet luxury of their black car. So reports the San Diego Union Tribune, which notes that the new service, called "Passport," is only one-way. Meaning, of course, Uber will take you there but you better find your own damn way home.
The service, which is not available through UberX, launched today.
“It's very exciting for us because there are a lot of places where we could have launched a cross-border product, but we recognize the importance of the largest border crossing in the world and the unique relationship between San Diego and Tijuana,” Christopher Ballard, general manager for Uber in Southern California, told the Tribune. “These are cities whose families, cultures and economies are closely linked.”
Bloomberg reports that this unidirectional nature of Passport is not because Uber doesn't want to shuttle wasted bachelor parties back from Tijuana (well, at least not officially). Rather, it has to do with how the ride-hail company is regulated — it all depends on the point of pick-up, not drop-off. The publication notes that Uber is working on getting its return-trip ducks in a row.