Update: There's already a Tumblr dedicated to illustrating the new Airbnb logo in compromising positions. NSFW!
Today Airbnb unveiled its new logo, which you can see above, and the consensus on Twitter is that it looks like a vagina.
The San Francisco company's 32-year-old CEO Brian Chesky tells Fast Company that the logo was inspired by "the Red Cross, the Olympic rings, and probably the most important symbol of all, Batman's." He said his team looked at "thousands" of mock-ups before settling on the new logo, which is supposed to be symbol for "belonging."
A lot of other people think it's a symbol of female genitalia — or at the very least something sexual.
Airbnb's new logo is a rorschach test where the only correct answer is vagina. pic.twitter.com/7thtD0KlbH— Seamus Condron (@SeamusCondron) July 16, 2014
Airbnb wants you, too, to have your own personalized vagina logo. https://t.co/epl4sSNqtC— Owen Thomas (@owenthomas) July 16, 2014
Did no one check the new Airbnb logo for inadvertent sexual connotations?! pic.twitter.com/3giKk71R8f— Khoi Vinh (@khoi) July 16, 2014
Is this too dirty a headline for my column this week? airbnb's new logo is a vagina but san franciscans are the one's getting fucked— Julia Wong (@juliacarriew) July 16, 2014
The Airbnb logo is really a trick to get you to tell everyone about what's going on in your filthy, filthy mind.— Gabriel Snyder (@gabrielsnyder) July 16, 2014
And a few folks think it looks like balls or a butt or both.
“So I guess the ‘BnB’ actually stands for balls and butthole.” - Our office’s take on @Airbnb’s new logo— M as in Mancy (@chocobohomo) July 16, 2014
Please don’t think about scrotums when you look at airbnb’s new logo: pic.twitter.com/yhdj15Py10— Marcel Wichmann (@UARRR) July 16, 2014
Have you guys seen the new Airbnb logo it kind of reminds me of something else pic.twitter.com/LNrLwkBlOf— mat honan (@mat) July 16, 2014
With a $10 billion valuation, as reported by the New York Times in April, you'd think Airbnb would be more conservative with its brand. That said, we could have a lot of fun with this logo at next year's Pride Parade.