As is monthly tradition around here, we present our 10 favorite utterances from the July issue of the Nob Hill Gazette, "San Francisco's original social network". Provided (mostly) without commentary and in no particular order. This month's themes: Fashion, Willie Brown's influence, and dropping the "Nob Hill" schtick. Appropriately enough, the issue seems to be growing noticeably thinner.

• "Our more astute readers might have noticed that the words “Nob Hill” have disappeared from our cover. Here’s why: after 33 plus years, some fans (and even some advertisers) believe that our publication is only delivered to Nob Hill!" — Publisher Lois Lehrman explaining the decision to nix "Nob Hill" from the magazine's name.

• "New this month, we are launching blogs on our website covering topics from travel to fashion, and more. You can read what our bloggers have to say by going to our homepage, where you’ll see a link in the navigation banner that says blogs." — Publisher Lois Lehrman explains blogs to the Nob Hill Set.

• "As it turns out, Willie Brown, Jr., has been a behind-the-scenes influence." — An admission from the editorial team that Willie Brown rigged another vote in San Francisco and ensured his girlfriend Sonja Molodetskaya won the top spot on the Gazette's 9th Annual Best Dressed list.

• “The first thing I learned about dressing for wine country living is that adapting ‘understatement’ to one’s wardrobe is an art form. Less is always more, and the wine country is about ease and casual elegance, whether you’re touring a winery or dining out with friends at your favorite Michelin-starred restaurant.” — Kimberly Miller, resident housewife at Blackbird Vineyards in Napa, quoted in Teresa Rodriguez's wine country fashion report.

• "Ballooning is the perfect occasion to bring out your inner modern preppy. Think Ralph Lauren, Lacoste, or Vineyard Vines" — fashion writer Karen Tamblyn, describing the proper attire for riding in hot air balloons.

• "On Valentine’s Day, Tony Bennett crooned [I Left My Heart in San Francisco] in the City Hall rotunda, surrounded by celebrities and festivities. Lovely, but the hard truth is that this is a pretty embarrassing song." — Gerald Nachman, finally making some sense and offering to retire Tony Bennett's famous anthem.

• "It’s a trinket of a song, the Alcatraz T-shirt and Chinatown backscratcher of songs. It doesn’t suit a proud, rugged city that thinks of itself as sophisticated and cool. It’s a song only the Chamber of Commerce could love" — Gerald Nachman, still expertly trashing that Tony Bennett number.

• "Here are some hints on interacting gracefully with a pregnant woman" — There are only four.

• "What should you do if you are a family business owner who wants to take advantage of this year’s favorable tax rate, but you haven’t groomed your successor yet?" — Personal financial advisor Alfred Peguero introducing his advice for choosing a successor to your multi-million dollar business.

• "There are many major estates that are facing a similar dilemma [to George Lucas] because they can no longer keep up the properties for one reason or another" — Sandra J. Swanson's discussion of how to preserve one's palatial estate by calling in the Garden Conservancy. [Note: Lucas did the opposite and actually opened up some of his property to become low-income housing.]