Challah! Whether hard or soft opening (ew), Wise Sons is sorta, but pretty much open for business starting today. We're being told it's a "soft" opening, so you might want to give them a call beforehand to make certain-certain that they're open before heading over to quell your bialy fix this weekend, but, whatever, they're totally open. While the grand opening will be on the 22nd, but you can absolutely still get some grub in the meantime.

The new Jewish Mission deli will be open from 9am-6pm Wednesday-Saturday and 9am-3pm Sunday, but closed Mondays and Tuesdays, when they are at the Ferry Plaza Market. Oh, and here's the menu care of Inside Scoop.

Wise Sons: 3150 24th Street (at Shotwell), 415-787-3354 or