• The Bay Area Reporter endorses Bevan Dufty for Mayor. Obviously. Herrera is their #2, Ed Lee #3. [BAR]

• Nessie spotting: Vanessa Getty seen doing some "cause-related shopping" for CPMC at the Bottega Veneta store. [SFWire]

• Video from Saturday's Boxwars cardboard battle. One guy even made a cardboard Transamerica Pyramid. [MissionLocal]

• Did Steve Jobs name his company Apple because he was a fruitatarian? (Hint: No, because that is not a real diet that people have.) [SFBiz]

• Local startup Zendesk wants you to know their new office is in the middle of a vibrant and exciting new neighborhood called "The Tenderloin". So they made one of those infographics that all the kids like these days. [Zenblog]

• High school kids love Mayor Lee. Gascón? Not so much. [Chron]