A new study by Atlanta-based AIS Media says that a full 27% use Facebook while on the toilet (or, less advisably, while standing at urinals), a figure which only tells us that at least half of you are probably also doing some kind of texting/Angry-Birds-playing while relieving yourselves. Says Thomas Harpointner, CEO of AIS Media, "The results underscore the proliferation of consumer social media usage and their strong need to stay connected. For businesses and brands, social media offers an opportunity to engage potential customers like never before." Yeah, you hear that brands? Now's your chance to market to us even while we shit. [AdAge]