by Amy Crocker
Sliced bread can move aside, another food innovation is about to take America by storm.
For forty years, the Heinz ketchup packet has walked the fine line between convenience and annoyance. On one hand, it lets you eat french fries anywhere, anyway, anyhow. On the other hand, they are messy and only contain enough sauce for five McDonald's size or one-and-a-half steak cut fries (by our calculations).
Dave Ciesinski, vice president of Heinz Ketchup, told The New York Times that the ketchup packet has long been the bane of consumers.
''The biggest complaint is there is no way to dip and eat it on-the-go," Ciesinski said.
Currently being tested in the Midwest and Southeast, the new Heinz packet contains three times as much ketchup and will be conducive to both dipping and squirting - with a rounded bottom and a tear-off end. Designers tested their product in a minivan to ensure ease of potato consumption.
The new packets will of course be more expensive, which may prevent some restaurants from stocking them. But we have a feeling you'll soon hear people say, "That's the greatest thing since the new ketchup packet!"