The maker of those little tree-shaped air fresheners you find dangling from rear view mirrors have sued Gap Inc. over Old Navy's use of the iconic image in a t-shirt, emblazoned with the slogan "Keeping it Fresh." The federal lawsuit, according to the Examiner, was brought against the local retail mammoth in U.S. District Court in Syracuse, N.Y. The company, simply titled Car-Freshener Corporation of Watertown, claims that "the design on the T-shirts is identical to their trademarked design, which is used by the company on car air fresheners, apparel and other items."
The company is looking to bar Old Navy from buying, selling, and advertising its tree-designed items.
That said, here are some Old Navy locations in the Bay Area. You might want to think about taking an early lunch break to head over and buy one before the controversial shirts sellout. Much like Paul Frank's and Abercrombie & Fitch's t-shirts that were supposedly racist and banned a few years back, these shirts are sure to become collector's items as well. Go buy four of them.