Well actually, it appears Paramount DID learn from past transgressions, as these chalk markings we saw being put down all over the place will come off pretty easily. But this kind of approach doesn't work at all anyway. You're not going to check out the offical trailer or the affiliated, clue-laden fake web sites (some, like Slusho.jp written partially in Japanese). You're not even going to look at the crossover promotion they've got going on featuring pouty spy Jennifer Garner. Nobody in San Francisco is ever going to respond to this kind of tactic. We're above that kind of thing.