On a recent cab ride to the airport, we picked up the November issue of TODO: Little Guide. Big Town. for kicks. After scanning the restaurant, bar, and shopping guides, we came across a map of San Francisco.


We thought we must be a little behind on all the new neighborhood names, but after scouring the internet for some proof, we were unable to find any other map of the city that designates a neighborhood called MISO. Sure, it's a logical name for the area that borders the Mission and SOMA. But where did this name come from? Is it an official neighborhood name? If you asked Gavin for directions to MISO, would he know what you're talking about? Would he send you to Japantown for some Miso soup?

To our readers who live in "MISO," do you call it "MISO?"