What’s in a name? Depends on the name. As far as names go, the Jewish Fashion Conspiracy says a lot about the proprietor’s sense of humor. So does the company motto: “Putting the racy back in conspiracy”. Starting with “Yo, Semite!” shirts, Sarah Lefton has managed to produce a line of clothing that is pretty much to induce smirks where ever they are seen.

As you may have picked up from SFist Rants and Raves, we have a mixed bags of emotions about public transit. Sarah Lefton has given us renewed determination to be nice on the MUNI, turns out you can make friends that way—who knew?! Read on and learn the ways of the raciest conspirator we’ve crossed paths with yet.

What prompted you to start the Jewish Fashion Conspiracy, and how did you came up with the awesome name?
The way I got the business started in a brief nutshell is that I am an incorrigible pun maker. When I saw that Yosemite was actually a secret encoding of the AWESOME pride shout-out "Yo, Semite!" I made myself a shirt and literally started getting stopped in the street by people who wanted to know where they could get one...things just snowballed from there - this business has definitely taken off DESPITE me rather than because of me.

The name? It was the only thing to call it! If I'm gonna get accused of being part of a conspiracy all the time, I may as well have it work for me,

What's your best selling, or personal favorite product?
Or both? My personal favorite item is the Chanukah Bush panties!