So how did Dema qualify for the rarefied crew that makes the SFist interview list? Well it wasn't just because we love her clothes. It's because Dema is a one woman encapsulation of what all the college grads who move out here aim to be: she has her own business, she lived in Bernal Heights before it was cool, she has dogs (sorry to the catsters out there), and, well, she just has more style than the rest of us. Plus, as you'll discover, she seems to know where all the cool stuff is.