So whats with the name? As it is explained on the website:
Read on for the SF scoop from three of the nicest women weve ever interviewed
When it's being used as an insult, "bitch" is most often hurled at women who speak their minds, well take that as a compliment, thanks. . . If we take it as a compliment, it loses its power to hurt us. And if we can get people thinking about what they're saying when they use the word, that's even better. . . . "bitch" describes all at once who we are when we speak up, what it is we're too worked up over to be quiet about, and the act of making ourselves heard.
