December 21, 2007
Cloverfield Movie: Viral Marketing Infects San Francisco
What is Cloverfield? 1-18-08 Viral Marketing Fever: Catch It!
Do our corporate overlords actually pay people to mark up the sidewalks of San Francisco for the purpose of promoting their goods? Yes, they do. Didn't Paramount Studios learn from the expensive mistakes made by IBM and NBC a few years back?
Well actually, it appears Paramount DID learn from past transgressions, as these chalk markings we saw being put down all over the place will come off pretty easily. But this kind of approach doesn't work at all anyway. You're not going to check out the offical trailer or the affiliated, clue-laden fake web sites (some, like Slusho.jp written partially in Japanese). You're not even going to look at the crossover promotion they've got going on Alias featuring pouty spy Jennifer Garner. Nobody in San Francisco is ever going to respond to this kind of tactic. We're above that kind of thing.
So, Paramount, take your chalk bag and go home! Just start heading south and you'll find the 101 in no time. Or just wait around for the High Speed Rail. Either way.
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OMG. Sidewalk chalking gives me major Smith College flashbacks. Is it "Coming Out Day" already?
their marketing has also apparently taken over SFist...banner on the top and middle of the page
Hey, you're right, the banner ads have a better link.
http://www.cloverfieldmovie.com/?utm_source=Gothamist-FlashAds&utm_medium=MediaplexBanner&utm_content=Gothamist-ROS_728x90-CF_728x90_contest_html&utm_campaign=CLOVERFIELD
Dude had a nice camcorder and loads of batteries, apparently.
We're above that kind of thing.
And how. Wouldn't see it as a matter of principle.
I'm so sick of this shit.
NBC and IBM got caught, but what good was it? It's now common practice for advertisers to graffiti public and private property for their shit. Perrier water was spray painting their logo on sidewalks a couple months back and when that Exorcist remake came out a while back the marketers marked storefronts with 666.
You know what, fuck them, I just became friends with their facebook page to leave grafitti all over it. Seeing as it's a sunday morning before xmas, my hope is they won't get around to removing it for a while. I'm not going to see their piece of shit movie either.