May 16, 2006
From The Editors' Inbox

We guess Old Navy didn't get enough bark for their buck at their Marina Green casting call for a new Old Navy Dog, as Friend of SFist James sent us these shots of yet another dog casting call in Duboce Park last Thursday.

Look at the person holding the laptop. What do you think they're typing? "Mr. Wiggles isn't quite the right fit for the Old Navy brand"? "I can't believe that that my job title is 'dog casting agent'"? "They're paying me in performance fleece"?

We just realized that this is a bus. Is this one of those new revenue streams Muni says they're pursuing?


I heard that you have to submit your contact information to enter your dog in the "search." Hmm, why would Old Navy, with a fast-growing pet accessories category, want to build a mailing list of dog owners?
I'm guessing we'll see the bus at Lake Merritt next.