This year's BottleRock up in Napa (May 29-31) is going to feature a Williams-Sonoma-sponsored food stage, and as Eater tells us, the chef talent includes Dominique Crenn, Masaharu Morimoto, Michael Mina, Tony Gemignani, Michael Voltaggio, and Snoop Dogg. Wait.
Yes, somehow Flava Flav, Snoop Dogg, and onetime Stone Temple Pilots frontman Scott Weiland are also involved. With the food stage, that is. And it's unclear how. But you'll recall that Snoop Dogg recently became an investor in Philz Coffee, so maybe he'll be there to talk about that?
But anyway, there will be food talk, and maybe some demos? CBS 5's always cheerful Foodie Chap Liam Mayclem will be hosting, and you can see the full lineup here which does include a number of musicians and non-chefs, like actor Michael Rappaport, so it's anyone's guess how this is going to work.
As announced earlier, the music lineup on the main stages includes Robert Plant, The Avett Brothers, Imagine Dragons, No Doubt, Passion Pit, and yes, Snoop Dogg. And we now know what the daily lineups are Imagine Dragons headlines on Friday the 29th, along with Public Enemy and Foster the People; Robert Plant, The Avett Brothers, and Capital Cities are all on Saturday along with Scott Weiland and his new badn The Wildabouts; and No Doubt and Snoop Dogg both play on Sunday, along with Gipsy Kings.
Food and drink wise, you can expect plenty of Napa wine and Lagunitas beer, as well as vendor booths for a bunch of Napa restaurants including Redd, La Toque, Oenotri, and more. There are also some San Francisco outfits joining in like Farmer Brown, Azalina's Malaysian, Bacon Bacon, and Curry Up Now.
Tickets for the fest can be found here, and one-day passes are now on sale for $119.