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July 18, 2007

ritual-to-ritual.JPG

Thanks to Google Maps for these directions from Ritual to Ritual. Note: this is not necessarily the course the racers will be taking!

Ritual Coffee Roasters' two locations are only about three miles apart. Not so bad on a bike, right?

Well, what if you're biking with 130 pounds of coffee?

Yeah, a little tougher.
rwanda-poster.jpg

This Saturday, popular cafe Ritual Roasters, in conjunction with Bikes to Rwanda, is having a wacky, multi-tiered charity event that involves bike-race betting, film-watching, a raffle, and the consumption of both of our favorite beverages: booze and coffee. Friend of SFist, Ritual co-proprietor Eileen Hassi, gave us the details on the event's genesis. As she succinctly put it:

"Why? To get bicycles to Rwanda Coffee Farmers. They need help. They grow good coffee, and then have to carry it over hills and mountains by foot while getting hardly compensated. You like coffee right? Then how about you come and have fun on a Saturday and get some bikes to the nice coffee farmers."

Bikes To Rwanda is a good cause that specifically addresses issues in the Ritual team's wheelhouse. The organization's goal is to provide cargo bicycles to Rwandan coffee farmers, as to improve quality of life through a bike workshop/maintenance program that provides transportation resources for basic needs and enhances production of quality coffee.

Want to participate? Show up at the Mission District store, 1046 Valencia Street, at noon. For full event details, please visit Bikes to Rwanda's events page.


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