As the disparity of rich and poor continues to grow, people throw their money at the kickiest of Kickstarter campaigns. Right now, Speakeasy Briefs founders Jeff Schneider and Dan Goldman, have pulled in around $33K (of $10,000) to manufacture and sell a boxer brief that stores a flask of booze. Or credit cards. Or a wallet. In front of your penis.

Sound painful? SFGate's Tony Bravo tried on a pair and reported on it so you don't have to. "I already knew money and cards were no problem in the pocket, but when I tried to stick my cellphone in there, things just got weird. I was a little self-conscious about have my headphone seemingly growing out of my groin," Bravo notes.

Also, ow.

That said, the Speakeasys do seem cute. Great for condoms or (if you're an addict) illicit drugs! Check them out if you want to store your junk on your junk. Some men might even benefit from a little extra girth near the groin area. "You can purchase one pair for $19, three for $47 or seven for $99," Racked notes.

[Racked]
[SFGate]

The average cost of a 30-second advertisement to air during Super Bowl XLVII was around $4 million. But among all of the Kate Uptown, GoDaddy (ugh), and Amy Poehler commercials, the real winner never aired on TV.

The following wry tweet sent out by the fine folks at Calvin Klein wins our pick for best Super Bowl ad via any medium. Using last night's blackout to their advantage, the clothing company swiftly tweeted this shot of a guy working out while sporting a pair of their signature underwear:

The following Calvin Klein ad also ran during the Super Bowl. However, we prefer the simplicity and bluntness of the former. Here it is:

Looking for a new, free two-piece suit? Here's how you can get it: Wearing only your underwear please head down to Desigual in Union Square (101 Powell) after midnight on Friday, March 2; be one of the first 100 people in line; wait until the doors open at 9 a.m.; and then, if you haven't yet succumbed to hypothermia, you will get a free two-piece suit of your choice. But only if you're one of the first 100 people in line will you score a free suit.

If you don't want to wait around Powell Street in your underclothes (but who wouldn't!), you have another option:

1. Participate between Wednesday Feb 22th until Feb 29th 2012.
2. Have (or sign-up for) an Instagram account.
3. Submit images of ‘Desigual’ (your favorite garments, stores, logo...) via Instagram™.
4. #undieparty and #desigual. You can also follow @desigual
The three most Liked pics will get a special pass for a guaranteed spot in line our Undie Party and get a free outfit*

For more details visit Desigual's site or their Facebook page.

by Ryan Robles

Look, a great outfit is a great outfit, we won’t argue with you. However, not many are aware that the real heart of a seamless look lies below the waist. I’m talking about your undergarments (Get your mind out of the gutter, some people might be trying to sleep there!) There is a significant difference in the way you move and feel when you know your underwear and socks rival the importance of what you’re wearing over it. Let’s face it, sooner or later those clothes are going to come off, and making a statement outside of your denim, trousers, etc. is sure way to send the message to your suitor that you care.

A few months ago we were told to keep our eyes peeled for PACT underwear, a local and sustainable underwear line soon-to-be made available online. PACT is the collaboration of Jason Kibbey and Jeff Denby, two business partners who met while at business school in Berkeley.

PACT’s eco-friendly undies are made of responsibly grown and manufactured organic cotton, transported in zero-waste packaging, and delivered with a minimized carbon footprint: demonstrating the company’s ongoing commitment to style, sustainability, and social consciousness. What’s even cooler is that PACT sets up strategic licensing and revenue-sharing partnerships with several like-minded non-profits, including 826 Valencia, ForestEthics, and Oceana. The mission of each partner organization inspires prints created by internationally recognized designers, led by Yves Behar of fuseproject. When was the last time your underwear made a positive change in the world?

We talked to PACT the other day, who a told us a little about sustainability, working in the Bay Area, and living a life of underwear.

David Beckham's gargantuan Armani underwear poster splattered against the side of the Macy's building to much acclaim yesterday. "Just in time for gay-wedding gift shopping," declares Gawker, here are some shots of the man's monstrous, 100% cotton-sheathed unit as it's being unleashed to the hungry masses below.

Oh, and Becks was also on-hand to sign some autographs to a few lucky fans. Sadly, there was no sign of Posh/Posh Spice/Victoria Beckham in the crowd. Alas.

We found this lost item a couple of years ago in the alleyway near Albion and 16th St, the same block as Lady K's "Loving Neighbor" find from a couple of months back.

We were interested to see that "toothbrush" is on the list. We're fans of proper hygiene and all, but we must have gone to grade school in the dark ages because there was no time for tooth-brushing... We did have time for recess, art, music, and PE though. Those were the days...