Compared to the same time last year, this week BART saw a 20% jump in riders traveling to SFO during the Christmas week. How was this done? Well, according to reports, the dramatic increase was partly due to a "Kids Ride Free" promotion, which exposed itself to an unsuspecting public on 12/22. (Thankfully, we missed this promotion by one day. Lucky us. But tell us, was there an inordinate amount of little people on the trains last Saturday?)
Continue reading "BART Sets New Holiday Record Via Noisy Children"
