Compared to the same time last year, this week BART saw a 20% jump in riders traveling to SFO during the Christmas week. How was this done? Well, according to reports, the dramatic increase was partly due to a "Kids Ride Free" promotion, which exposed itself to an unsuspecting public on 12/22. (Thankfully, we missed this promotion by one day. Lucky us. But tell us, was there an inordinate amount of little people on the trains last Saturday?) more ›