Once again proving that the Beard might just be the coolest person on the planet, Deadspin tips us off that Baron Davis has filmed a commercial for Reebok consisting of him riding around on roller skates to the music of New Edition's "Cool it Now."

It even comes with it's own "Making of" video as the director, Emmanuelle Chriqui (Eric's ex on "Entourage"), explains her motivation in shooting the video. Comes complete with Baron trying on different possible costumes. Check out the one as a Rastafarian Flavor Flav!.

While perusing Nature abhors a vacuum, which shame on you for not reading, we came across these beauties. You see, in a bizarre move, Kool-Aid has joined efforts with Reebok to create Kool-Aid scented shoes. Because: why not? According to Gizmodo:

In one of the most unnatural and nonsensical exercises in cross-branding, well, ever, Kool-Aid has teamed up with Reebok to create Kool-Aid scented shoes. Yes, now your feet can smeel like grape, cherry or strawberry rather than like sweaty death like they do now. Apparently, they went on sale at the start of the month, although I can't imagine anyone actually buying them. Seriously, someone explain this to me, because I'm having a lot of trouble wrapping my head around this one.

Totally. This is the dumbest idea in the history of ever. That said, we would like two pairs in a size 11. Now.

UPDATE: Check out more Kool-Aid shoes, including grape-flavored, here.